The Consumer Society by Baudrillard Jean

Author:Baudrillard, Jean
Language: eng
Format: epub
ISBN: 9781446223352
Publisher: SAGE Publications
Published: 1998-02-28T05:00:00+00:00

Lowest Common Multiples (LCMs)

The lowest common culture (LCC) of the radio waves or the mass-circulation magazines today has an artistic subsidiary. This is the multiplication of artworks, for which the Bible – itself now multiplied and delivered to the masses in weekly instalments – provided the miraculous prototype in the celebrated multiplication of loaves and fishes beside the Sea of Galilee.

A great democratic wind has blown through the heavenly Jerusalem of culture and art. ‘Contemporary art’, from Rauschenberg to Picasso, from Vasarely to Chagall and on to younger artists, is holding its ‘private view’ at the Printemps department store (though, admittedly, it is doing so at the top of the building and not compromising the second-floor ‘interior decoration’ department with its harbour views and setting suns). The work of art is breaking out of the solitude in which it has for centuries been confined as unique object and privileged moment. Once upon a time, as everyone knows, galleries were sanctuaries. But the masses have now taken over from the solitary owner or the enlightened art-lover. And there is not simply industrial reproduction to delight the masses, but a work of art that is both unique and collective: the Multiple.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.